Madeleine
has been instrumental in creating a fresh, new voice for our private
label products. Her copy is concise, clear and friendly, reminiscent
of a casual conversation with a good friend. Our deadlines are usually
very tight and we have a tendency to change direction mid-stream—Madeleine
never misses a beat.
—Patty Fair, Creative Director, Private
Label, Whole Foods Market
We hired Madeleine to establish an appropriate voice for IZZE. As
our director of corporate communications, she wrote all of the copy
for our website, ads, promotional pieces, and sales sheets, our letters
to vendors, and our consumer and employee communications. Her commitment
to consistency, accuracy, tone and style (which included just the
right amount of humor) was a very important part of our brand's
growth and success. She did a great job for us.
—Greg Stroh, co-founder, IZZE Beverage Company
Madeleine is one of the rare people who truly listens. She
goes to the kernel of your thoughts, problems and opportunities. She
writes clear, snappy and elegant copy. She doesn't give up
until she's got it right. She creates success and Dr. Kracker is very
grateful to her!
—George Eckrich, co-founder, Dr.
Kracker
Madeleine knows how to put the things we want to say into just the
right words. She listens to what we think is important, and translates
that into what's important, and relevant, to our customers.
Not only that, she beats deadlines and stays with projects until everyone
is completely happy. She's a total pleasure to work with!
—Tom Mosk, co-founder, Heaven
Scent Natural Foods & Eco-Planet
Organic Cookies & Crackers
Madeleine has a knack for creating copy that is genuine and real.
She's given our teams a polish to their voice while remaining respectful
to their ideas. She understands our business, our customers and our
communication challenges. We can count on her work being on strategy
and on time.
—Susan Aust, Creative Director, Noodles & Company
Madeleine played a significant role bringing mix1’s brand personality
to life. She quickly understood our brand’s DNA and created
copy for mix1’s packaging, website and selling materials that
clearly communicated our brand benefits and personality. She
has a knack for taking a bucket of brand assets and sharing it with
consumers in an easily digestible manner.
—Todd Berg, Vice President of Marketing, mix1
Madeleine was instrumental in getting our Earth Balance website up
and running. She quickly grasped the messaging requirements
and worked without much direction to produce the needed copy in the
required format and within the design constraints and stylistic requirements
of the site. It was a very positive and productive experience.
—Rickard Werner, Vice
President & General
Manager, Earth Balance
Working with Madeleine was more than a pleasure. She is absolutely
charming, with a quick wit that brought so much more fun to the whole
project. I feel as if she captured my personality and was able
to put into words what I couldn’t. Madeleine far exceeded my
expectations and completed everything in such a timely manner. Her
talent and expertise certainly shines in everything she has done for
GasCap!!!
—Carla Melton, founder, GasCap
Copywriting is often described as "getting across the perfect
message, with
the perfect words." Madeleine helped me do just that. At the
time, I was
struggling to create the proper voice and narrative for mor. But after
just
one meeting, I knew I was in good hands. And even though she works
independently, her due diligence on your company and industry truly
makes
it feel like she's part of your team. She's been a huge asset to the
initial success of mor!
—Matt Anderson, President & Founder, mor Beverage
Corp.
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